Writing for SEO Without Sounding Like A Robot

Many SEO specialists assume that just because the target audience is difficult to identify, that it is not so important to create content that is appealing to others. Why? Because what is appealing is subjective, they say. And to appeal to one sector of your audience means that you must exclude another. Just forget about appealing to an audience, they say; instead, focus on keywords. Only keywords. Clearly, this is a hasty generalization. The logic is: because the target audience is difficult to identify, and because so many people have so many preferences, trying to write an article with a certain preferred style in mind is of no value, and for this, focusing on the audience isn’t as important as focusing on the search engines, because at least with the search engines you know some of the specifications that need to be met for an article to be of quality. This is clearly flawed reasoning, but sadly it is the kind of reasoning that is all too prevalent in the SEO world. Read More.