Who ever thought tracking eye movements would become such a refined area of focus? Marketers and advertisers are digging deep into this stuff, trying to learn more about typical eye movement patterns. The goal is to predict where a person will most likely look at or pay most attention to. Why would this matter? Because advertisers want to make their products stand out more in ads. They want people to focus on the product and not the many superfluous details. Anything in the ad that distracts the viewer from the ad is considered a bad placement in the eyes of advertisers. Bad placements are far too common. Just think about the last time you looked at an advertisement. Did you notice your mind wandering about something totally unrelated to the product or service displayed? Chances are, even if you can't remember a single instance, it has happened to you many times.
With eye tracking technology, advertising experts are trying to limit the amount of time your mind wanders when looking at their ad. Online marketing and advertising has now become not only an art, but a science - a discipline demanding a universal, logical, empirically verifiable methodology. Online Advertising and Design will only continue to become more and more advanced. Read More.
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