Eye-Tracking – Insights Into Advertising and Design

Who ever thought tracking eye movements would become such a refined area of focus? Marketers and advertisers are digging deep into this stuff, trying to learn more about typical eye movement patterns. The goal is to predict where a person will most likely look at or pay most attention to. Why would this matter? Because advertisers want to make their products stand out more in ads. They want people to focus on the product and not the many superfluous details. Anything in the ad that distracts the viewer from the ad is considered a bad placement in the eyes of advertisers. Bad placements are far too common. Just think about the last time you looked at an advertisement. Did you notice your mind wandering about something totally unrelated to the product or service displayed? Chances are, even if you can't remember a single instance, it has happened to you many times.
With eye tracking technology, advertising experts are trying to limit the amount of time your mind wanders when looking at their ad. Online marketing and advertising has now become not only an art, but a science - a discipline demanding a universal, logical, empirically verifiable methodology. Online Advertising and Design will only continue to become more and more advanced. Read More.

Writing for SEO Without Sounding Like A Robot

Many SEO specialists assume that just because the target audience is difficult to identify, that it is not so important to create content that is appealing to others. Why? Because what is appealing is subjective, they say. And to appeal to one sector of your audience means that you must exclude another. Just forget about appealing to an audience, they say; instead, focus on keywords. Only keywords. Clearly, this is a hasty generalization. The logic is: because the target audience is difficult to identify, and because so many people have so many preferences, trying to write an article with a certain preferred style in mind is of no value, and for this, focusing on the audience isn’t as important as focusing on the search engines, because at least with the search engines you know some of the specifications that need to be met for an article to be of quality. This is clearly flawed reasoning, but sadly it is the kind of reasoning that is all too prevalent in the SEO world. Read More.