Google Analytics: The Report You Must Run (part 1)

There has always been a great deal of confusion surrounding Google Panda. And that makes total sense. It's quite irritating, confusing, and has negatively impacted so many websites out there.
The Panda algorithm update should have been given the appellation of "Octopus." Why? Because Google Panda has so many tentacles. Certainly, everyone is aware that Panda targets "low-quality content," but exactly does that phrase mean? How does one distinguish low from high quality content? The answer isn't as transparent as SEO experts would like. A lot of parameters are in play, and with the dynamic, constantly evolving nature of Google's search engines, the parameters change often as well, making it very difficult to achieve any sort of predictability. But not everything is entirely unknown. There are certain behaviors or courses of action that SEO experts have identified as injurious to one's SEO ranking. That list includes: duplicate content, content that is thin, doorway pages, poor-quality affiliate content, technical issues that lead to thin content, cross-linking schemes, and so on.

The point is that the act of identifying and breaking down why Panda knocked you down the rankings is incredibly difficult. It is a handful for SEO experts, so there's no question that it is almost inconceivable for an amateur to accomplish such a feat. Many business owners are trying to get to the bottom of what knocked them down the rankings. The impact that Panda has had on their businesses has been a painful blow, one that certainly limits the number of leads in the pipeline. The recovery process for this undesirable event takes many months, possibly years, depending on one's competition.
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