Google AdWords Optimization

Far too many advertising campaigns are not profitable right from the get-go. In fact, a few of the most successful AdWords campaigns lost hundreds of dollars in the first several months of testing before a turnaround was made.
Most would consider this wasted money. Most would fail to see that those first several profitless months were actually an invaluable investment in market research. The data collected from those months would typically be used to:

• juxtapose those profitable popular keywords to those which were not
• launch a brand new campaign using a yet to be used medium (e.g. direct mail)
• make a quick change to the business strategy before losing more of your funds

Improving A Campaign While It's Up & Running

First and foremost, it is important to check your account on a regular basis. Even when you think there's not much work to be done, that everything seems to be in place and that there isn't a need to make any changes, it is vital that you remain on top of things. By that, I mean, checking the status of your keywords at least every other day or so - just to make sure that the Quality Scores are still high and that you're either not leaving money on the table or, even worse, throwing money away by investing in irrelevant keywords that lead to high bounce rates. Even someone with very little understanding of how Adwords works has the mental capacity to understand that a keyword with a Quality Score of 8/10 is better than a keyword with a Quality Score of 4/10. So staying vigilant and active, is by far the most important thing I'd like to stress. It's far too easy to get carried away and take it that everything will just take care of itself.
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