Houston Online Marketing
Wednesday, September 10, 2014
Google Analytics: The Report You Must Run (part 1)
The Panda algorithm update should have been given the appellation of "Octopus." Why? Because Google Panda has so many tentacles. Certainly, everyone is aware that Panda targets "low-quality content," but exactly does that phrase mean? How does one distinguish low from high quality content? The answer isn't as transparent as SEO experts would like. A lot of parameters are in play, and with the dynamic, constantly evolving nature of Google's search engines, the parameters change often as well, making it very difficult to achieve any sort of predictability. But not everything is entirely unknown. There are certain behaviors or courses of action that SEO experts have identified as injurious to one's SEO ranking. That list includes: duplicate content, content that is thin, doorway pages, poor-quality affiliate content, technical issues that lead to thin content, cross-linking schemes, and so on.
The point is that the act of identifying and breaking down why Panda knocked you down the rankings is incredibly difficult. It is a handful for SEO experts, so there's no question that it is almost inconceivable for an amateur to accomplish such a feat. Many business owners are trying to get to the bottom of what knocked them down the rankings. The impact that Panda has had on their businesses has been a painful blow, one that certainly limits the number of leads in the pipeline. The recovery process for this undesirable event takes many months, possibly years, depending on one's competition.
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Using Twitter to Boost SEO
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Friday, August 29, 2014
Fresh Content: How it Influences SEO Rankings (part 2)
4. How Creating A New Page Affects Freshness
Rather than altering a single page, websites include totally new pages after a while. This happens to also be the case for the majority of blogs out there. Sites adding brand new pages at a faster rate earn a much better freshness score than sites that add new pages on a less frequent basis. Several SEOs say that you ought to add twenty to thirty percent new pages to your site every single year. By doing this, it offers an opportunity to generate fresh content that is also relevant, though it must be said that one shouldn't neglect old relevant content just to get this sort of attention. Don't remove an article or any other content that is clear, accurate, relevant, precise, just because it is not new. Freshness is important, but there is a limit to how much emphasis that should be put on it. There is an Aristotelian mean at play here - a perfect amount, so to speak. And when it comes to focusing on freshness, experts like the Houston Web Design firm Networtech suggest that adding new content for the sake of adding new content does more harm than good.5. Subtle Changles to Important Content: It Makes A Difference
6. Rate of Brand New Link Growth Helps With Freshness
If a page on a website sees an uptick in the number of places its link is displayed on the web, this could be a sign to search engines that the page is relevant and significant - more than those that get shared very little. For instance, if individuals begin linking to your personal site because you are going to tie the knot with your wife, your site could be considered more relevant and significant, and of course fresh, in the eyes of the major search engines. With all that said, a rather dramatic increase in the number of places your link is displayed on the web can result in Google and other search engines to consider you a spammer. And by no means do you want to be identified as such. With said label, your SERP rankings will drop precipitously. If you maintain authenticity and focus on getting yourself up the SERP ladder ethically, like web design and online marketing firm Networtech, you will see the success that this Houston Web Design firm has achieved at some point not so far from now.Thursday, August 28, 2014
Fresh Content: How it Influences SEO Rankings (part 1)
- Recent events: "Trayvon Market vs. Mike Zimmerman"
- Recurring events: "UEFA Champions League Scores"
- Frequent updates: "Honda Civic reviews"
1. Freshness by Inception Date
Any particular webpage is given what is called a "freshness" score, depending on its respective inception date. It is incredibly important to note that this score decays over time. The freshness score can help expand the visibility of a particular morsel of content for certain search queries; however, its visibility wanes as the content becomes older.2. Document Changes Affects Freshness
It isn't just how old a webpage is that influences the freshness factor. What plays a huge factor is how much change one makes on his or her own website. For instance, the alteration of a minor sentence will not have nearly as great of a freshness impact as a larger change.3. Rate of Document Change
Content that is altered on the regular is scored differently than content that is altered less frequently. The frequency of content alteration is another factor that makes a big difference SEO-wise. For example, take a look at the homepage of Fox News. It makes updates to its website every single day, including on weekends. Fox News will get a higher score in the eyes of Google's ranking methodology than a website that makes updates once a week, even if that one article gets greater hits than the hits Fox gets on all of its articles combined. True, that one article will be ranked higher than any of Fox's articles, but overall, Fox will be rated just as high, if not higher, thanks to freshness of content. Of course, the content still has to be valuable and view-worthy. An article with nothing but keywords that is just incoherent will not do.To be continued.
Wednesday, August 20, 2014
AdWords Update: Say Goodbye to the Exact Match (part 2)
In the PPC-world of today, flipping off those close variants on an actual exact match keyword would permit ads to solely be displayed for "ladies clothes" and not for any of the other misspelled variants. Although this greater "net-approach" of closer variants holds a great many pros, the majority of very sharp advertisers tend to avoid this strategy. The reason for that is that you can't assure what keyphrases you'll be spending your ad budget on. Below, we have listed a few instances of 1. close variant matching on keywords occurring when the budget has stringent constraints, or 2. if there exists a chance for a less expensive cost-click:
- [surgery] ---> [surgeon]
Query - “cosmetic plastic surgery anaheim”
Keyword - cosmetic plastic surgeon anaheim - [cardiology] ---> [cardio]
Query - “cardio prevention program”
Keyword - “cardiology” - [fire] ---> [firefighter]
Query - “german fire helmet”
Keyword - german firefighter helmet”
Indeed, a vast majority of the above matches are similar in spelling but they are also quite dissimilar in meaning. An individual looking for "cardio" likely is not searching for a doctor who does heart transplants, or a team of cardiologists. For the user who has now drifted away from close variants, it is necessary to keep an incredible amount of attention on those account(s). Not doing so can not only leave a bunch of money on the table, but also be very costly and deplete one's budget on irrelevant search terms that won't get you any clicks or conversions. Impressions are always nice, but there is no point in getting an impression if you are absolutely certain that your audience has no interest in what it is that you have to offer.
The thing that makes exact exact matches and phrase matches so wonderful is the fact that users can actually assure that a person doing a search used a particular phrase which caused an ad to trigger. But what is the silver-linnig? It is this: with voice and mobile search, you will more often than not capture those conversions that you did not before. Even though you may think that you've got it all down and that your campaigns have been fully optimized, this matching will force you into deeper and deeper dives that hopefully uncover a profitable pay per click pocket. All this has given experts reason to believe that what is in store for advertisers in the future will be something greatly different to what exists in the present. Since the Hummingbird update, along with the shift toward a more object-based advertising approach, experts argue that we are heading in the direction of a "keyword-less world."
Networtech Consulting Group has emerged as one of the top-notch online marketing and web design firms in the market. They build professional, intuitive, aesthetically-pleasing websites at incredibly affordable prices.
AdWords Update: Say Goodbye to the Exact Match (part 1)
Google has just declared that in early October, AdWords advertisers won't be able to deselect close variants anymore. Every single campaign will now be including these variants, making them necessary and no longer optional. Though, other than that, the process and the way in which these close variants function will be the same. This may be alarming to a great many amatuer advertisers. Having to refamiliarize oneself with the advertising process may be arduous and time-consuming, and the time it takes to understand the changes will be time that isn't being spent advertising. Fortunately, at Networtech Consulting Group, a flourishing Houston Web Design and Online Marketing Team, these changes are well understood, and so the online marketing and advertising done at Networtech will not need to slow down one bit.
And Why Is This Significant?
If you're a paid advertiser enjoying total control of a campaign, you're a bit out of luck. By late September, this feature will no longer exist and will no longer be available to you.How about we begin by looking at what a "close variant" actually is. A close variant is a veritably interesting handy feature that permits matching to be present on misspelled words and iterations that are quite close to the keywords existing in the campaign. It is a fantastic tool for anyone seeking to save a bit of his or her time. With it, you can gather a greater coverage & reach than you otherwise could have. Every single campaign, by default to supposed to have this particular setting turned on, but it can be shut off manually if one prefers not to use it.
A plurality of campaigns are organized in this way. An example of one of these close variants would be an advertiser with close variants turned on using an exact match term of "ladies clothes." The ad will also show for the following terms:
- laydees clothes
- laides clothing
- ladeez cl othes
- laideez clothez
- laideys clothes
- ladis clothz
- leydiz clothes
- ladees clothes
- leydys clothes
Friday, August 15, 2014
Google Analytics: An Introduction
Google Analytics is a tool that automatically collects facts and statistics about a website's traffic and traffic sources. It also measures the conversions and sales that the website is generating. With this information, businesses and organizations can identify where they stand in terms of the online market share - whether their online marketing stategies are a valuable return on investment. Web Design and Online Marketing companies swear by the value that Google Analytics provides. Networtech, for example, has been using Google Analytics since its inception. It has helped them boost their ROI and market share, making them a highly regarded entity in the Houston Web Design domain. Covered below are some of the frequently asked questions pertaining to Google Analytics and the value it provides.
- Why should I gauge my website metrics at all? Of what use is it to me?
- So how do I sync Google Analytics to my actual website?
- What are Google Analytics "Goals"?
- Destination: A specific location within your site.
- Duration: The length of time a person remains on your website before exing out of the browser.
- Page & Screens Per Visit: Which pages a visitor goes to during a single visit
- Events: An action that a visitor has taken during the course of a visit. This can be an ad click, a social media share, or a video play/
- Is there a way for me to find out how people discover my site?
- Is there a way for me to see which browsers and devices folks view my website on?
And so you have it - a list of some of the most frequently asked questions. There are many more, but for now, these five will help you best develop that basic understanding of what Google Analytics is, how it works, and why people should use it.